JUGEND GEGEN AIDS –––– A new campaign for the voluntary youth initiative “Youth Against AIDS“ which provides sexual education in schools and youth facilities in Germany, Austria and Switzerland. With a provocative yet playful visual concept the campaign raises awareness of a responsible way to deal with the subject sex to teenagers.
Art Direction & Layout
@ loved agency
The colorful key visual elements of the corporate identity draw attention to
the individual subject on every motive.
Part of the campaign was the “Sex Issue” of the in-house magazine Loved&Found .
